Search Engine Marketing (SEM)

Posted by Colin on 08 07 2011 in Uncategorized | 88 comments

Most websites have potential for SEM growth. In our opinion there are 3 search term categories for most websites Specific Terms to the website’s product and services, Off Terms which are non specific and Generic Terms that are appropriate Because we use all these sorts of categorisations in our own campaigns, we can tell you each has advantages and disadvantages. Specific Terms: For any...